It's hip to be a hit
And so celebrating it's 65 yrs in a few weeks, HP's aims to do be HIP and HITwith a $300 million consumer campaign that starts today. We were viewed as somewhat stodgy, conservative, not very human," Winkler said. "Some would say we've missed a generation relating to teenagers, consumers, younger buyers, because we were viewed as a large corporate engineering (firm), relatively inhuman -- not hip." Aim is to turn HP brand into a pop culture brand like Coke or Nike.

Hewlett Packard has been around since forever and it is techie icon already along with IBM but I guess it deosn't hurt to prod more of the youngins to their products.