Big Deal?

I'm talking about Newspaper endorsement . NY times and Boston Globe endorsement of Kerry is no surprise. Shouldn't the media play fair and not endorse any candidate but just stay in the middle. But I guess it wouldn't be America if there's no democracy in choosing. It's their perogative but heck, does it really matter? It certainly will give something to ponder on for the voters if their national paper thinks that the best choice is the one their endorsing. It's helps but not really the one that counts though.